RUEDI BECK – PROFESSIONAL CYCLIST, CONTENT CREATOR, AND COMMUNITY BUILDER FROM BERN (SWITZERLAND).
AS A LIFELONG CYCLIST WITH A STRONG CONNECTION TO THE AUDIENCE, I BRING YOUR PRODUCTS AND SERVICES DIRECTLY INTO THE SPOTLIGHT OF YOUR TARGET GROUP'S ATTENTION.
How? I create real experiences. From these, authentic digital content is born. Not intrusive or boring advertising. I also love involving my local community in these adventures. Because shared challenges and witnessing natural spectacles bring people together.
Become part of these experiences and stay memorable.
CONTENT CREATOR
NATIVE PRODUCT INTEGRATIONS AND BRANDED CONTENT. FROM SIMPLE STORY DOCUMENTARIES IN VLOG STYLE TO PROFESSIONALY PRODUCED AD CAMPAIGNS.
On my social media channels, I share daily glimpses into my life on the bike. Always in search of the most remote roads and the most impressive natural events, I create authentic and inspiring content that is perfect for native product integrations.
Through my media agency, NUXARA, I can offer professionally produced content and full campaigns, designed to showcase your products and services in the best possible light.
COMMUNITY BUILDER
GLOBAL ONLINE FOLLOWING AND AN ACTIVE LOCAL COMMUNITY. MILLIONS OF PEOPLE VIEW MY POSTS MONTHLY. HUNDREDS OF PEOPLE RIDE WITH ME EACH MONTH.
I really enjoy the active exchange with my online community. What touches me even more are the shared experiences on the bike. In 2019, I founded the road cycling community CYCLING MY WAY (CMW). We regularly organize No-Drop Social Road Rides around Bern, as well as about five full-day events in Switzerland and one multi-day international event each year.
CYCLING MY WAY stands for inclusion. It’s a place where people meet as equals, regardless of profession (or hierarchical position), gender, skin color, sexual orientation, or religion. The diversity of our group makes us proud.
COLLABORATIONS
LONG-TERM PARTNERSHIPS ON EQUAL TERMS. THAT'S WHAT I BELIEVE IN. LET'S SHAKE UP THE SCENE TOGETHER AND BUILD AN EMOTIONAL CONNECTION BETWEEN YOU AND YOUR TARGET AUDIENCE.
My setup allows for extremely diverse collaborations, perfectly tailored to your needs.
Sponsorships enable native product placements on social media and in the real world — authentic and natural. Project-based work with NUXARA creates professional digital content for your campaigns. At the same time, I can use it for influencer marketing activities on my channels. It doesn’t get more efficient than that. We also organize cycling-related events for you, evoking strong emotions.
As a model, I am available for international bookings at any time. Over the years, I’ve contributed to various (studio) productions.
MY WORK
