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Ruedi Beck by Niels Oberson

hi, I am Ruedi Beck,

passionate cyclist, brand ambassador, community builder and model from Bern (CH).

My offer is manifold. It ranges from product placement and classic modeling assignments to the conception and implementation of complete advertising campaigns.


brand ambassador.

I have been helping companies to market their products and services since 2019. Together we tell stories about cycling. Online on my social media channels. Offline at group rides and events that I organize. Over the years, I have been able to build long-term partnerships at eye level.

existing partnerships.

Ruedi Beck by Niels Oberson

my instagram stats.

monthly reach: 1.3 million
monthly views: 1.8 million
monthly interactions: 210 k

As of: December 2023

  • Instagram
  • Strava
  • Facebook
  • LinkedIn
community builder.

community builder.

In 2019, I founded the road bike community CYCLING MY WAY (CMW). Over the years, we have grown into a team of 8 people. Together, we regularly organize group rides in the Bern area (up to three per week). In addition, we organize around five all-day events in Switzerland and one multi-day event abroad every year.

We are the place where people meet at eye level. Regardless of profession (and hierarchical position), gender, skin color, sexual orientation or religion. The heterogeneity of our group makes us proud.



days spent with CMW per year: 65
maximum group size per ride: 70

As of: 2023

  • Instagram
  • Strava
  • Facebook


Ruedi Beck Niels Oberson 2.jpg

my offer in front of the camera.


People model

Face model

Part-body model (legs and arms)

Fitting model

Road model



Body height: 180cm

Chest: 100cm

Waist: 84cm

Hip: 99cm

Confection: 50

Size: M

Pants size: 32/32

Shoe size: 42

Collar size: 40

Eye color: green / gray / blue

Hair color: dark blonde


Modarta Talent Agency

mein angebot vor de kamera.
Ruedi Beck by Niels Oberson


Let's tell your story. Together we will bring your products and services closer to passionate cyclists. Online and offline. I would be happy to work with you to create a customized offer. Just say hi.

Do you only need me because of my look? As a model for your campaign? I'm up for that too. I can't wait to hearing from you.

  • Instagram
  • Strava
  • Facebook
  • LinkedIn

Thank you for your message!

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